Photos inside San Francisco’s Color Factory
In August 2017, a white three-story building with vertical rainbow stripes located on the edge of lower nob hill in opened its doors for business. They called themselves The Color Factory and they welcomed people to come and enjoy an exhibit of color focused rooms, designed for delight and optimized for selfies. Soon, the word had spread on blogs and all over Instagram that this chromatic collection of rooms and treats couldn’t be missed.
Because the tickets repeatedly sold out in a matter of minutes, this pop-up art exhibit has become a coveted experience for bay area locals. Naturally, I had to see what all the fuss was about. After my second attempt at buying tickets, I was finally successful and took my best friend Allie with me.
Photos Inside San Francisco’s Color Factory
My honest opinion
The Color Factory, while delightful to the eyes isn’t life changing by any means. It’s difficult not to compare it to a similar pop-up museum called the Museum of Ice Cream (MOIC). Both are highly sought after pop-up art installations designed with the sole purpose to provide curated selfie experiences. Having gone to the MOIC, I noticed the staff energy levels were wildly different. The Color Factory employees did not slap on a layer of manufactured cheer to get you through each room like they did at the MOIC, and their rooms were not as intricate.
There were some things the Color Factory did better than the MOIC, one being the installation of photo booth cameras and the plastic card that recorded and sent every photo you took to your email. It was nice having a camera that would take a full photo instead of having to ask people around us to assist.
Ultimately if you go into this knowing it will be an hour of pure pretty things to look at and pose in front of, you’ll have a good time. I recommend taking a good friend and getting there right when it opens so that you have very few people to compete with for time taking those selfies.