What it’s like to visit the Museum of Ice Cream in San Francisco
Today Allie, my oldest friend, and I visited the Museum of Ice Cream, a delightfully whimsical place filled with treats for every sense. We ventured through the pink wonderland and came out the other side, dazed and giddy from the visual and actual sugar high.
We enter and are immediately greeted with shades of bubblegum, rose, and coral on every surface. The walls, the floors, the ceilings are all covered in whimsy. High-spirited museum hosts clad head to toe in pink, cheer at us like summer camp counselors and usher us from room to room like some weird amusement ride. I personally find their delivery awkward and fake, but I have to give them props for keeping the energy up for 8 hours a day. It feels like a small price to pay for the delicious treats they hand out in return for playing their games.
Oversized gummy bears, floating cherries, and pools filled with sprinkles, oh my! Each room is reminiscent of Willy Wonka’s Chocolate factory in a manufactured happiness kind of way.
My honest thoughts
If you take it at face value, the Museum of Ice Cream is an art installation designed for shameless Instagram selfies. The visuals are delightful, but the experience as a whole is a little bizarre. As we walk through the rooms, we wait our turn to take the same exact photo as everyone else. Something about it just feels contrived. The museum of Ice cream, much like actual ice cream, is fun and tasty while you’re experiencing it but in the end, it’s just empty calories.
In short, if you go into this understanding that the sole purpose of this exhibit is to take your picture, you’ll have a good time.